Holly Nylund Photography/Shoot For Your Dream

  • $995 or 3 monthly payments of $395

Shoot For Your Dream

  • Course
  • 70 Lessons

The complete guide to starting or growing a thriving photography business.

Contents

Introduction

Introduction to the Training

Course Overview

Week 1: Dream Shoot

This week we are planning your ultimate dream shoot with your dream clients. You'll learn how to work with natural light, brush up your composition game, and get better at posing your subjects.

Lesson 1: Name + Specialty
Lesson 2: What is a Dream Shoot?
Lesson 3: Planning your Dream Shoot
Lesson 4: Dream Client Exercise
Lesson 5: How to contact a potential model
Photo Shoot with Holly
BONUS: Pre-Shoot Pep Talk
Week 1 ACTION PLAN
Week 1 FEEDBACK Placeholder

Week 2: Foundation

Let's get your ducks in a row, figure out your goals, and plan for your first year in business.

Lesson 1: Free Spirit Goal Setting
Lesson 2: Business Set-Up
Lesson 3: What You Need
Week 2 ACTION PLAN
Week 2 FEEDBACK Placeholder

Week 3: Branding

Lesson 1: Branding + Logo
Lesson 2: Creating Brand Visuals
Lesson 3: Website
Week 3 ACTION PLAN
Week 3 FEEDBACK Placeholder

Week 4: Marketing

Lesson 1: Creative Marketing
Lesson 2: Social Media
Lesson 3: Marketing Calendar.
WEEK 4 ACTION PLAN
Week 4 FEEDBACK Placeholder

Week 5: Client Experience

Week 4 Training and Homework

Lesson 1: Happy Clients = Happy Life
Lesson 2: From Inquiry to Shoot
Lesson 3: Delivering Photos (Prints or Digitals)
Lesson 4: The Pricing Guide PDF
Lesson 5: The Consultation
Lesson 6: Alternative to in-person Consultation
Lesson 7: Troubleshooting
BONUS: Desktop Background
BONUS: Trello Board Organization
Week 5 ACTION PLAN
WEEK 5 FEEDBACK Placeholder

Week 6: Pricing

Week 5 Training and Homework

Lesson 1: Pricing Overview
Lesson 2: The Numbers
Lesson 3: Setting Your Prices
Lesson 4: Digitals
Lesson 5: In Person Sales
Lesson 6: Bridge the Gap
Lesson 7: Potential Issues
BONUS: My Pricing Throughout the Years
BONUS: Workbook Walk-Through
Week 6 ACTION PLAN
WEEK 6 FEEDBACK Placeholder

BONUS: The Big Picture

The Master Plan

Resources

Beautiful photos are the foundation of a successful photography business. If you need to brush up on your photography or editing skills, you'll find everything you need here.

Photography Basics
Composition + Color
Natural Lighting
Posing + Directing
Manual Mode (ISO, Shutter Speed, Aperture)
Camera Settings
Autofocus Mode
Understanding Exposure
Editing
File Structure + Backup
Lightroom Tour
Import to Lightroom
Culling in Lightroom
Cropping in Lightroom
Lightroom Edit
Spot Removal in Lightroom
Adjustment Brush in Lightroom
Export Photos from Lightroom
Photoshop Retouching
Help! Where did my files go?
Editing Consistency
Deleting the Outtakes